fbpx

AddACCION

360° Vision, a Necessary Tool for Businesses

"In an increasingly competitive market, the only way to differentiate yourself is through a personalised service, based on automated systems that make the User Experience unique".

Read the article in Revista Empresarial & Laboral

In a post-pandemic era, and after a period of adaptation on the part of companies, it is necessary to begin to organise what has been learnt in order to boost results. I believe that one of the main objectives that we must focus on is the need to know our client/user, generating security and confidence to operate in the virtual world.

While the digitisation of a large part of services has opened up an opportunity for all institutions seeking to understand their customers, the challenge is to find the right tools, not only to collect information, but also to optimise their user experience. All this can be done through platforms that can integrate all their channels.

These platforms are fed with information from sales channels (CRM), networks and other points of contact, and perform a comprehensive analysis that provides us with a situation status, which may include: customer profiling and segmentation, prospect qualification, high/low/moosiness/satisfaction reports, allowing the company to make decisions in pursuit of a process of continuous improvement. In a single screen we can know their preferences and needs, offering services that provide real solutions.

In an increasingly competitive market, the only way to differentiate yourself is through a personalised service, based on automated systems that make the User Experience unique. With operating times becoming shorter and shorter due to the immediacy expected in the response, it is required that the services offered are optimal, implying lower costs and resulting in increasingly profitable businesses. For this, I always recommend looking for platforms specific to the industry in which the company is immersed. Having professionals with vast experience in the area who understand the processes and specific requirements, allowing to reduce implementation times significantly.

The metaverse is another theme to watch out for in the virtual world, one that we will connect to using a series of devices that will make us believe that we are actually inside this world, interacting with it, and it will be like teleporting into a whole new world through virtual reality.

Virtual worlds are not something new, there are already a great variety in the video game industry, where you create your avatar and live experiences in a sort of parallel reality. But the metaverse does not seek to be a fantasy world, but a virtual space where we can do the same things we do today but outside our home, office, and without moving from where we are: see places, travel, buy clothes, real estate, cars, or even invest.

Nowadays there are devices that can interpret our facial expressions and transmit them so that the metaverse can recreate us, so that our avatar maintains our individuality and the rest of the people we are interacting with can understand how we feel, also creating an environment for business where we can better interact with our customers. How many digital and virtual tools have been implemented in your company in recent years?

Facebook
Twitter
LinkedIn
WhatsApp

Latest news

AddACCION. the Orchestrator that your company needs
Highlights

The orchestrator your company needs

Drive the transformation of your company with AddACCION. A 𝘀𝗼𝗹𝘂𝗰𝗶𝗼́𝗻 𝘁𝗲𝗰𝗻𝗼𝗹𝗼́𝗴𝗶𝗰𝗰𝗮 designed to simplify every aspect of your processes. It optimizes your 𝗼𝗿𝗶𝗴𝗶𝗻𝗮𝗰𝗶𝗼́𝗻 process to take

Read more "
AddACCION: Issues in the financial industry
Highlights

Financial industry issues

The financial industry faces a number of technology-related issues. Some of the main ones are: 𝗖𝗶𝗯𝗲𝗿𝘀𝗲𝗴𝘂𝗿𝗶𝗱𝗮𝗱: Cyber threats are a constant concern for the financial industry.

Read more "
AddACCION: A roadmap to success
Highlights

A map to success

From resistance to change to data security, every obstacle can be overcome with a 𝗴𝗲𝘀𝘁𝗶𝗼́𝗻 𝗽𝗿𝗼𝗮𝗰𝘁𝗶𝘃𝗮. Open communication and improvement.

Read more "
AddACCION: Adaptable Solution
Highlights

Adaptable Solution

Success in this transformation lies in the 𝗮𝗱𝗮𝗽𝘁𝗮𝗯𝗶𝗹𝗶𝗱𝗮𝗱 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝗱𝗮. It is essential to 𝗮𝗷𝘂𝘀𝘁𝗮𝗿 the solution to the 𝗻𝗲𝗰𝗲𝘀𝗶𝗱𝗮𝗱𝗲𝘀 𝘂́𝗻𝗶𝗰𝗮𝘀 of the financial institution and

Read more "

Contact