Customer relationship management (CRM) refers to the activity of companies in managing their relationships and interactions with their current or potential customers 🙌.
In order to implement a proper management of the relationship between companies and customers, the former have found the need to develop or hire computer systems that allow it.
But a good CRM system is not only one that facilitates interaction with customers in a comprehensive manner, through various channels and to meet different needs.
But also one that manages to capture valuable data, in an automated and systematized manner, which serve for strategic decision making 📊
AddACCION allows data capture at different points of contact of customers or potential customers with the companies:
✔ Customer Service