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AddACCION

What is insurtech?

The convergence in recent years between the insurance sector and #insurtech innovation strategies has given rise to the term "#insurtech", a combination of insurance and technology. To be precise, the concept applies to all those traditional insurance companies and startups that make use of information technology - such as #bigdata analysis or #artificalintelligence - to generate solutions and new ways of offering their services and products to customers.

The technological backwardness seen in the insurance industry when it comes to attracting and retaining young people is no longer an option, especially in today's digital age. That is why today's insurtech companies are taking advantage of the benefits of technology that allows simplicity, immediacy and access from any mobile device during the work of insurance companies.

In this way, insurtechs manage to create a portfolio of increasingly personalised products and services to achieve customer centricity, and thereby obtain more efficient interactions that will generate not only greater productivity, but a value chain throughout the process.

#insurance

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