Customer portfolio management

Customer portfolio management

The overpopulation of suppliers with high-quality products in markets with new demographics leads to a need for efficient customer portfolio management. In this sense, priority is given to long-term relationships with consumers, who, if satisfied, will almost certainly become loyal customers.

This brings us to the importance of proper portfolio management. But no longer as an isolated process, but linked to other areas such as marketing, sales and logistics. For this, there are different strategies depending on the type of consumer, and the important thing in this management will be to deepen ties with the right customers.

𝘚𝘰𝘭𝘶𝘤𝘪𝘰́𝘯 𝘛𝘦𝘤𝘯𝘰𝘭𝘰́𝘨𝘪𝘤𝘢 𝘤𝘰𝘮𝘰 𝘩𝘦𝘳𝘳𝘢𝘮𝘪𝘦𝘯𝘵𝘢 𝘩𝘦𝘳𝘳𝘢𝘮𝘪𝘦𝘯𝘵𝘢 𝘥𝘦 𝘢𝘱𝘰𝘺𝘰 🖥️

A key to the success of the strongest companies is to establish relationships between brands and consumers, seeking to make them last a lifetime. They are a pillar in the profitability scheme. There, software acts as a vital tool to maintain a profitable bond.

Why? Simple: it allows companies to segment and classify their customers, as well as to better target their promotions and create complementary sales. It allows me to know their tastes and preferences and, based on them, offer them what they need. But as data alone is not enough, with an analytical CRM you can identify new business opportunities, as well as differentiation from the competition.

@Addaccion allows you to track your customers, manage all commercial channels and improve collections from a single screen. This minimizes management times radically, reducing operating costs and improving customer satisfaction.


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